CLIENT :: DR PEPPER
Agency :: DEUTSCH
While the PlayStation account was at Deutsch, it was all hands on deck. Platform and game launches happened non-stop for years. During that time, digital experiences were huge, along with full-page takeovers and microsites. So I worked on a ton of them, deep in the web world. Interactive game strong.
Project :: I EXIST
Diet Dr Pepper tastes more like real Dr Pepper than people think. I wouldn't know because I'm not a fan of diet anything, but it's the truth. That's hard for people to believe, like a bunch of other things. This campaign leans into that HARD. We created everything from spots to entire social networks for these "unbelievable" characters to live in. I handled scripting the social presence for them all seven of them, including months of social posts.