CLIENT :: Stove top
Agency :: DAVID THE AGENCY
You love having Thanksgiving dinner with your family and friends. But after seconds, thirds, or fourths, you feel restricted in your uncomfortable jeans, khakis, or slacks. So, we created Stove Top Thanksgiving Dinner Pants that stretch as much as you do on Thanksgiving. We busted out 1,000 pairs along with a corny infomercial-style in a few days, and then $130k budget turned into +1 billion impressions and we proceeded to eat our feelings.
But wait, there’s a case study!