CLIENT :: PENNINGTON GRASS SEED
AGENCY :: DAVID THE AGENCY

Artificial turf sucks. For many, many reasons. But it this case we’re focused on the fact that it causes a ton more non-contact injuries than grass. Despite players and coaches begging GMs to convert back to grass fields for years, almost half of the teams in the NFL still use it. Pennington is on a mission to change that. For year two of the campaign to Flip the Turf… we caused a nice ripple, got the Buffalo Bills to flip back to grass, and won two Clios along the way. Congrats to Thomas and Seiji for the killer concept and creation.

Press / ESPN, FOX, Yahoo Sports
Awards / Silver and Bronze Clio Sports

CLIENT :: BURGER KING
Agency :: DAVID THE AGENCY

At the end of 2014 Burger King rapidly encapsulated a majority of my life. At DAVID, we brought The King back, shined a light on what happens when you play with fire, encouraged the BK executives to give control to a real chicken, reintroduced Chicken Fries to an insane fanbase, created the "Crown" campaign, and spent day after day shooting food. Nothing. But. Food. Scroll down if you’re hungry.

Project :: BURNING STORES

A Google sesh turned up some interesting images of Burger King restaurants ablaze. Curtis and Ian thought to themselves - "Hmmm. Maybe there is something to this." And there was. Burger King flame-grills their burgers. And when fire isn't making meat taste tastier, it needs to be managed. Otherwise you get a print campaign. Franchisees didn't like the fact that this ran very much, but a lot of other people did.

2018 Awards / One Show Pencil Gold x3 (Print, Newspaper, Best of Discipline) / D&AD Yellow Pencil Collaborative
2017 Awards / Cannes Lions Grand Prix in Print & Publishing / Grand Clio Award in Print / Andy's Gold Magazine / Andy's Gold Newspaper / D&AD Yellow Pencil Press Advertising
Press / Creativity / AdWeek / Fortune / Business Insider / Le Book / Design Taxi / DIGIDAY
Print Isn't Dead! / AdWeek

PROJECT :: BULLYING JR.

While it may seem crazy to compare a smashed Whopper Jr. to a child who has been bullied, it winds up making a lot of sense. Burger King is a brand that celebrates individuality and encourages people to be their way, no matter how "different" their way is. Bullying someone for being different is the exact opposite of that. Hopefully the Bullying Jr. experiment encourages people to stand up against bullying the same way they stand up and complain about a bullied fast food burger. Russel and Tony and Danny all had their hands in this.

2018 Awards / Cannes Lions Shortlists / ANDY / D&AD Media / D&AD Creativity for Good
Press / Creativity / AdWeek / Fortune / Mashable / GQ / Lürzer's / TIME / Today / USA Today / Si / HuffPost /
The 10 Best Ads of 2017 / AdWeek

CASE STUDY

PROJECT :: THE UPSIDE DOWN WHOPPER

“Probably the laziest promotion I’ve ever seen.” – NBC News
We approached Netflix with the idea to partner up for an Upside Down Whopper in 2018. They told us they don’t work with brands. In 2019 they changed their mind and worked with what seems like every brand in the world and probably raked in piles of cash. We released the Upside Down Whopper meal at 11 locations, along with a custom crown that looked like Dustin’s hat, and an ketchup packet that doubled as an Eleven Makeup Kit. Incredibly, news about it went four pages deep in Google before lunch time on launch day. That’s strange. This lazy promo was conceptualized by Aaron and some others.

Project :: WHOPPER SEVERANCE

Without fire, there would be no flame-grilling at Burger King. Which basically means that firing is a good thing. So, we decided to flip the typical LinkedIn post on its head and hand out Whopper Severance to anyone who admitted to getting fired on the professional social platform. Some people didn't think it was true. Other's received a free flame-grilled Whopper for being honest. With a total of 1.4 billion impressions, all 2,500 available severance Whopper sandwiches were gone in a day and nobody in the world went hungry. Curtis and Dan had this idea while they were very secure in their roles.

Have you or someone you know been wrongfully or rightfully FIRED? Have a listen below.

Project :: BK CAFE JOURNEY

Who knew that Burger King sourced their coffee beans in Colombia and Brazil and then flew them to North Carolina to fire-roast them? Basically nobody. And since it sounds fake, we decided to show the journey of the beans in a very real way. One flight to Jardin, Colombia. One flight to Charolette, NC. One flight back to Miami and let the edit begin. Directed by David Gelb, of Jiro Dreams of Sushi and Chef’s Table fame, we decided to shoot a long form film that is self deprecating enough to still be on brand. Para mi, es muy linda y muy comico.

PROJECT :: CHICK TAX

We made a pink Chicken Fries box so we could charge women more for them because girls love pink sh*t. This is what the DailyMail said about it:
"Burger King sparked outrage with a new product promotion that it spotlighted in a commercial this week — but that outrage was entirely the point. On Tuesday (July 24, 2018), the fast food chain put out a commercial announcing the addition of 'Chick Fries' to its menu. Chick Fries, the ad explains, are simply their regular chicken fries served in a pink box — but because they come in pink packaging and are made especially for women, they're charging nearly double the price for them."
Is the Pink Tax real? Jaime and Aaron told me it was so it must be.

Press / DailyMail / Fast Company / Thrillist / USA Today / AdWeek / Fox News

** Let it be known, the day this launched we learned that Girl Talk HQ did a very similar stunt back in 2016 that never showed up in searches we did around the idea. Props to them for a solid stunt. The creatives on the 2016 version were pretty upset that BK made this. Having known it existed, we probably would have gone about this very differently or killed the idea all together. Sadly, both of these executions received a bunch of press and women are still paying more than men for certain "pink" products, so the more brands that make a fuss about the Pink Tax the better.

PROJECT :: GOOD SAMARITAN WHOPPER

The King likes to grill. So we built him a car and told him he could take it wherever he'd like. He wound up in Vasquez Canyon, decided he was hungry, and pulled over to flame-grill a Whopper or two. Silly passersby thought his car was on fire and stopped to help. As the great King does, he crowned them and offered a Whopper for being a Good Samaritan. We filmed the situation and coincidentally launched the video on Good Samaritan day.

Press / Creativity / AdWeek / DailyMail

Project :: ALL BY MYSELF

Have you ever been alone and had no idea what to eat because Burger King was offering a 2 for $6 deal and that just seemed like way too much food for one person? Plus, you were definitely craving fries, a drink, and two cookies? No worries, Burger King created the perfect deal for you with the $6 King Box just for you. Oh wait, all of the sudden a friend that you haven’t seen in a while showed up at the Burger King and they have a meal to share! Amazing.

Project :: RETURN OF THE MAC ('N CHEETOS)

Burger King told us that Mac n' Cheetos were making a return. Don't really need to explain why this idea made sense.

Project :: 2 legit for 6

Two legit sandwiches for six bucks. Like the above, we threw it back to a song that made sense. This time, with some tasty dance moves.

Project :: RETURN OF THE KING

Floyd Mayweather and Manny Pacquiao are generally regarded as the two best fighters in any weight class of the past decade. The King is regarded as one of the most iconic brand icons ever. On May 2, 2015, after almost five years out of the spotlight, The King made his first reappearance at the most anticipated boxing match of the century. For his long awaited return, The King joined Mayweather and the rest of his entourage as millions of viewers watched them take the three-minute walk from the locker room to the ring. The coverage was enormous in scale, and the press was as fuerte as the fighters themselves.

Press / Fortune / Sports Illustrated 

Project :: CHICKEN FRIES TV

We created a series of :15 second spots with a family of real chicken actors who and the involvement of french fries in their lives. Each of the spots is based on everyday emotions of children, teenagers, young adult, and parents.

Press / AdWeek

Project :: Random Gloria

Chicken Fries were on the menu, then off the menu, then back on, and back off again. People were pissed, so we decided to let a chicken decide whether or not they were on the menu. Random Gloria toured the country and every decision she made was broadcast live on chickenfries.com, followed by daily recap videos and social media posts. After 1,200 miles, three nos and three yeses, we came to one clear conclusion – it’s better to have Chicken Fries on the menu even for one day, than not at all. On March 23rd, Chicken Fries were brought back nationwide, thanks to Gloria.

Press / Adage / Adweek / Creativity / CNBC / US Weekly / Fast Company / PETA
Recognition / 2015 Cannes Lions Shortlist

Project :: A BETTER WAY TO BUFFALO

Set your fingers free with Burger King's new Buffalo Chicken Fries.
Breaded in buffalo style spices for better dipping and handling, they're a better way to buffalo.

Project :: SPECIAL WHOPPERs

SAME SHOT, DIFFERENT BUN.

Black on black on Whopper on A1 on black on Halloween. This dark being sold out in like two weeks. Shot on a motion controlled rig with about 122,000 passes, it was all composited together to look tasty and creepy. It also turned your poop green. Proof on USA Today.

The black bun wasn't enough, so they decided to make a red bun and release a Limited Edition Whopper in 30 different countries at the same time – a company first. All types of spicy things are on this sandwich. So, obvies it's hot and obvies we used fire to represent that heat. These spots never come out the way you dream them to, mainly because you never have dreams like this, but they do sell Whoppers.

Project :: CROWN CAMPAIGN

For a few years, Burger King was all over the place with their spots. There was no one campaign that celebrated their customers, their products, and the brand at the same time. In 2015, we created the Crown Campaign. The concept is to use real customers from all walks of life and hero them for being their way, all while highlighting a new Burger King product or offer. Each guest earned their crown and BK sold more products. Perfect. The Crown Campaign has been adapted by almost every country where you'll find a Burger King. Enjoy a little reel below.

Project :: SELL BURGER KING FOOD. LOTS OF FOOD.

From burgers to nuggets to fries to buns to sodas to lettuce to tomatoes to onions to pickles to jalapenos to ketchup to sriracha to BBQ sauce to cheese to pulled pork - lots of food-focused spots can be found below. Sell, sell, sell. Deal, deal, deal. Offer, offer, offer.

*These next two didn't air. Cause, you know...

CLIENT :: BUDWEISER
Agency :: DAVID THE AGENCY

Everybody knows Budweiser. At the same time, not many people truly know Budweiser. People think Budweiser and their head goes to middle America, dive bars, country folk, yee-haws, chew, fireworks, blondes in bikinis, and all types of other stereotypes and clichés. Over the past year or so we've been attempting to tell more of Budweiser's story through their dedication to brewing beer the hard way and explaining who this Bud is for.

PROJECT :: MASKED MUGS HALLOWEEN

People love to dress up and forget that beneath their thoroughly thought-out costume, they’re just normal humans that can drink too much and do dumb things. As a way to spread their the Budweiser Drink Wiser message during one of the biggest drinking holidays of the year, we created a campaign that featured people who were arrested on Halloween for all types for idiotic behavior. Mainly too much alcohol. Yes, these are real people who were arrested while they were celebrating Halloween. To keep the Drink Wiser message top of mind on Halloween, people were encouraged to follow @BudweiserUSA and turn on tweet notifications for real-time reminders to 'Drink Wiser' throughout the night.
We tried our best to license the mugshots of people who were actually photographed in their costumes, none of them wanted to relive that moment. Aaron and

Press / AdAge Editor’s Pick / MarketingDive / Muse by Clio / AdWeek / AdWeek Best of Halloween / The Drum

PROJECT :: FATHERS WHO STEPPED UP

“I'm gonna need a beer after watching this.” – Jack Flash, YouTube commenter
Being a father takes a lot. Being a stepfather sometimes takes even more. For Father’s Day, we created a film for Budweiser that toasts the stepfathers who have stepped up to become the father that their stepchildren never had. In the film, a few stepchildren surprise their stepfathers by asking to be adopted and make it official. Congratulations to Mark, Paul, and Randal on their first official Father’s Day.

PROJECT :: A LITTLE HELP FROM A BUD

Online dating used to be an innocent and fun way to meet new people, but with 10% of sex offenders using online dating apps, women (mostly) can easily be put in harm's way. With most of these dates happening at bars, Budweiser wanted to help create a safer environment for women. So we went to bars and installed a series of posters that spoke directly to women who faced potential danger. Each posters had a code that could be personalized by the bar that gave women a way to discreetly ask for help.
There wasn't any press about this. We didn't reach out to a PR firm to help us get buzz. We just did it because it felt right. And that earned the idea a silver Lion.

2018 Awards / Cannes Lion Silver

PROJECT :: UNDRAFTED

During the 1988 NBA draft, John Starks went undrafted. He was a loser. But he took that opportunity to prove himself more than he ever had in the past. That determination and fight earned him a spot on the New York Knicks. From there he went to not only break the 3-point shooting record, he also posterized Michael Jordan. So much so that Michael Jordan specifically told us we couldn't use his image or a video of that nasty dunk in this spot because he is still embarrassed by it to this day.
We decided to use John Starks story to spark drive for the players who went undrafted in the 2018 draft and reinforce the "hard way" mentality of Budweiser. The spot aired immediately following the NBA draft on ESPN. You may notice that Mr. Starks is a much better athlete than an actor. Sofie, Melusi, and the rest of the creative team are ok with that. 

2019 Awards / Clio Sports Bronze

CLIENT :: AMIGOS FOR KIDS
Agency :: REPUBLICA HAVAS

Charles Manson, Aileen Wuornos, Richard Ramirez, David Berkowitz, and almost every other serial killer suffered through a traumatic childhood filled with abuse and neglect.
Sadly, 1 out of 3 victims of child abuse grow up to become abusers. It’s a terrible fact. In order to help Stop the Cycle, we needed to launch a campaign that truly made people understand the lasting effects of child abuse and neglect. Getting the rights to use photos of serial killers as the innocent children they once were took a lot of work. Getting the client on board took a whole lot of work. But changing that stat is going to take all the work.
The series of print ads ran in two publications in Los Angeles and one in Daytona beach. We chose these cities for two reasons – they are the locations in which the three featured serial killers were finally arrested and, sadly, Florida and California have some of the highest reports of child abuse in the country.
America is fascinated by serial killers. Maybe we can all become equally fascinated in ways to help.

Press / Ads of the World / adforum /

CLIENT :: HEINZ
Agency :: DAVID THE AGENCY

Heinz has been making food taste tastier for almost 150 years. But, they still need advertising.

Project :: Chicago dog sauce

Chicago is all about food. And Heinz is all about making food taste great. When it comes to Chicago-style hot dogs, ketchup traditionally is a big no no. So, we created Chicago Dog Sauce to find out what happens when people from Chicago try it on their famed hot dog. Surprisingly, most people actually liked it. And that's not the advertiser in me talking. People really did like it and a few were pissed they've never had it simply because they were told it was "wrong."
We launched this little campaign on National Hot Dog Day with the video below, some social posts (of course), and a simple site that sold Chicago Dog Sauce and drove trial by offering free Chicago-style hot dogs with Heinz on top at a few choice locations in Chicago.

Press / Adweek / AD Age / Creativity

UNEDITED BLABBER OF A LOCAL DUDE WHO WAS SO EXCITED ABOUT HEINZ CHICAGO DOG SAUCE THAT HE HAD TROUBLE FINDING THE RIGHT WORDS.

CLIENT :: ESTRELLA JALISCO
Agency :: DAVID THE AGENCY

Everybody knows Budweiser. Pretty much nobody knows Estrella Jalisco, a Mexican beer that AB InBev hopes to make a household name in the upcoming years. According to some scientific research, it is the least bitter beer in the category. So naturally that is what we planned to talk about. It doesn’t need a lime and you don’t have to be on a beach surrounded by perfect people to enjoy it. Not sure where you’re reading this from, but if you feel like having a beer right now, it’s not a bad choice. Just make sure it’s nice and cold.

PROJECT :: SHARE FOR GOOD

ESTRELLA JALISCO TRICKS FACEBOOK'S SEARCH ALGORITHM TO ERASE NEGATIVE SENTIMENT ABOUT MEXICANS is what the AdAge headline read. Right beneath that, they wrote “Beer brand figures out way to eliminate some of the ethnic vitriol hurled on social media” without a period. Because it was a subhead and they typically don’t use periods in those. Don’t believe me? Here is proof. Taking a little inspiration from the Russians, we “hacked” Facebook so that when someone searched the term “Mexican’s are…” words like rapists, animals, lazy, loud, ugly, and other hateful terms wouldn’t show up. Instead, it now autofills with words that describe what Mexican’s truly are. Inspiring. Passionate. Artists. Funny. It took a lot of work to figure out how to make this actually happen and also not mess with the social platform in a negative way. Props to Sofie and Melusi for being on Facebook all day instead of working. Sometimes being lazy at the office leads to great ideas.

2019 Awards / One Show Pencil Bronze
PR / AdAge / Adweek / Fast Company Top 5 /

CLIENT: FANTA GLOBAL
AGENCY: DAVID THE AGENCY

Way before AI let you swap faces and mouths with ease… typically you wouldn’t be selling through a global campaign full of dialog. We ignored that truth and we spent a few months selling through an episodic campaign, followed by another few months figuring out how to produce it. Once we had a plan in place, we busted out 18 spots in six days, not-including inserts that allowed any country to seamlessly add their own scene in order to hyper-localize the campaign. Plus, we had to keep in mind that some countries don't have certain bottles or flavors or cans making each of the scenes wonderfully complicated to capture.

Working with Smoke & Mirrors and VADR technology, we were able to create a 3D map of the talent's facial expressions and "mouth actions." Basically, everything that is possible now, but back when it barely was. From there, they became our digital puppets. Rather than Kung Fu-style dubbing or using subtitles, we were able to make the actors speak any language on Earth. It was pretty surreal and lifted the language barrier that most global brands, like Coke, are constantly battling. All said and done, the campaign was set up to air in something like 100 countries and roughly 80 languages.

OTHER LANGUAGES? Si. (MORE ON THE WAY)

MandArin

GERMAN

MACEDONIAN

SPANISH

OTHER COUNTRIES INSERTING THEIR OWN CLIPS? SURELY.

Some Spanish action

MORE MACEDONIA

SOME PICS FROM DA SHOOT

CLIENT :: Stove top
Agency :: DAVID THE AGENCY

You love having Thanksgiving dinner with your family and friends. But after seconds, thirds, or fourths, you feel restricted in your uncomfortable jeans, khakis, or slacks. So, we created Stove Top Thanksgiving Dinner Pants that stretch as much as you do on Thanksgiving. We busted out 1,000 pairs along with a corny infomercial-style in a few days, and then $130k budget turned into +1 billion impressions and we proceeded to eat our feelings.

Press / Adweek / Creativity / Time / Today Show / Steve Harvey / Mashable / Fox News / Cosmopolitan / InStyle / People

But wait, there’s a case study!

CLIENT :: MAXWELL HOUSE
AGENCY :: DAVID THE AGENCY

Mmmmmm, coffee. Do you drink it all day long like EVERY SANE PERSON? Same.

PROJECT :: UNSEEN HUStle

Maxwell House is all about celebrating the glory of the grind. Those who work and hustle all day long, all night long, behind the scenes. The people that make sure things get done so that you can make sure you get all of your things done. Even if that means simply going to work. It’s the unseen hustle that deserves recognition. That’s our brief. One way we decided to bring it to life is by launching the video below on Labor Day 2018. It features Ron Kline, a man who hadn’t taken a day off in 53 years. We fixed that.

PROJECT :: HANDS THAT HUSTLE

We also launched some TV and OOH that gave thanks to hands that hustle. The hands that belong to the people who woke up before dawn and were hard at work before way before you read this sentence.

CLIENT :: Fairchild TROPICAL BOTANIC GARDEN
AGENCY :: REPUBLICA HAVAS

The nationwide shutdown of 2020 had everybody struggling in one way or another. Knowing that studies have proven the sounds of nature can actually impact emotional healing and mental recovery after stressful events, we decided to create a way to connect people with nature in a whole new way. On Earth Day, we launched Earth Unplugged for Fairchild Tropical Botanic Garden. Available on their website, Spotify, and Apple Music, Earth Unplugged is an organic meditation album starring Mother Nature.
Recorded using ambisonic technology, the album is a truly immersive, binaural audio experience that virtually takes visitors to their favorite parts of the gardens – from the rainforest to the grasslands. Put your headphones on and disconnect for a lil.

Press / Adobe / Muse by Clio
Awards / Silver ADDY

CLIENT :: Volkswagen
Agency :: CP+B // DEUTSCH

I spent three years of my career managing a huge part of Volkswagen’s digital presence at Crispin Porter + Bogusky and Deutsch. At CP+B, I crafted the language for the entirely new vw.com – a flash-based re-launch that was controlled by a simple widget. The site included everything from model landing pages and experiences (Safe Happens) to an entire VW Dictionary and about five hundred thousand banners. At Deutsch, I helped pitch and win the account for the agency. Immediately a re-launch of the site was underway with the “Das Auto” mind-set. During that time I worked on everything from new model launches to the PunchDub Super Bowl campaign, along with new site copy and probably another sixty-five thousand banners. Bits and pieces of certain projects can be found below.

Project :: WHY VW / SAFETY
Agency :: DEUTSCH

Safety can be confusing and Volkswagen needed to help the world understand what differentiates their vehicles from other manufacturers.

So, we created the appropriately titled Why VW section of vw.com. The site focused on a few key brand pillars of VW and each, in their own way, educates the reader about Volkswagen. We concepted a way to teach people about the complex safety features found in every VW in a very simple, human way. It was a side-scrolling, parallax experience built in HTML5 and it was the hot shit when it was live. Throughout it there were little offers interactive tasty bits that functioned amazingly smooth across all platforms, including iPhone, iPad, and Android devices.

Project :: PUNCHDUB
Agency :: DEUTSCH

Meet Sluggy Patterson. And all 13 members of the VW family (at the time). Deutsch won VW and we had about a month to put out a Super Bowl campaign with all the goodies that come along with it including microsites, social posts, web videos, and some other stuff, and some other things. We gamified the way we introduced people to all of the models and even digitally throw fists. 

Project :: VW.COM
Agency :: CP+B

A year in the making, the complete redesign of vw.com was to develop a user experience more akin to using a piece of software than browsing a traditional website. Like Spotlight search on a Mac, it featured a unique widget-style navigation that offered quick access to all the tools necessary to navigate the site. A few of us spent countless hours, writing countless scenarios and interactions on a whiteboard, drinking countless whiskeys, in order to make the countless pages that made up this website. Seriously, the UX flow for the site was a work of art. This magic little widget acted as a navigation tool that seamlessly sorted media results from all over the web, including Google, Facebook, and YouTube. Other features included an interactive map interface to locate dealerships, full-screen gallery slideshows, seamless e-commerce, and a password-protected community section for car owners.

Project :: SAFE HAPPENS
Agency :: CP+B

OH MY GOD, THEY CRASHED A CAR ON TV! The client will never want to show their beautiful car destroyed. Psych! Yeah they would. Safe Happens was a huge campaign. My major role in this project was to help consumers take the MKV Jetta they just created online... and crash it. They could choose to run it into a tree, have it get charged by a rhino, run it in to a tree, or have it abducted by aliens. That was fun.

Project :: CARAOKE
Agency :: CP+B

From 2006-2010, the New Beetle made a audible splash at Auto Shows around the country. We created an experience that helps celebrate one of the happiest and most freeing moments of driving – singing in the car. We let people rock out to their favorite songs in the comfort of a special sound-proof Beetle. Each performance was captured on video and streamed on a YouTube channel where people could browse, share, and vote on their favorite Caraoke moments. Top performers were awarded special prizes.

Project :: EVIL TOUAREG
Agency :: CP+B

The Evil Touareg was so rad. More rad than evil to be honest. Once I find the hard drive, I can share the work.

CLIENT :: MULTIPLE
Agency :: CHALK

"We are Chalk. We’re a group of creatives. We’re artists. We’re makers and doers. We can work together one time or one hundreds times. We can do our own thing. You can do your own thing. When you need us, we’re dedicated and focused on bringing amazing projects and ideas to life."

DJ Neff, Chris Neff, Paul Ramirez, Justin Mitchell, and I opened our creative studio in LA in 2010. It was fuggin' rad. In between our own personal projects, we created a few things for a few brands.

CLIENT :: CHICK-FIL-A

At the end of January 2012, Chalk was approached by Chick-fil-A with an interesting task – transform the mundane ceiling of a 300’ x 98’ dining tent into a truly remarkable setting using 80,000 recycled Chick-fil-A Styrofoam cups. We got a hold of a couple hundred Styrofoam cups and spent a few days constructing various shapes like spheres, domes, cylinders, walls and more. We  experimented with different ways of hanging and lighting them, snapped some photos, put together a presentation, and sent it off. Shortly after, we were awarded the project.
30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7. We spent a week or so trapped inside a Styrofoam cup fortress, completing as many pieces as possible before we had to fly. We arrived the night before our shipment of pre-constructed pieces and an additional 50,000 cups. The next five days it was non-stop construction – hanging, lighting, rigging, gluing, and not sleeping.

CLIENT :: K-SWISS

We gave 150 pair of K-Swiss running shoes a face by creating "Sole Man," a backdrop for the K-Swiss photo booth at the 2011 LA Marathon.

CLIENT :: VINTAGE TEA WORKS

We had the pleasure of working with Vintage Teaworks to create their brand identity and packaging for the launch of their all-new brand.

CLIENT :: INFINITI
Agency :: TBWA\CHIAT\DAY

In 2011, it was safe to say that hybrids were nothing short of long yawn. They drove like an adult Power Wheels. Booooooring. Infiniti set out to change that with the 360hp M Hybrid. We helped launch the high-performance hybrid right before it hit the streets with a spot and a pretty immersive iAd experience thing (for the time).

Project :: M HYBRID

Since hybrids have actually been around since the late 1800's, we created a spot that educated people on their history and introduced the one that people were finally going to want to drive.

The print

It was oh so clean. I was a Jekyll and Hyde sorta deal... similar copy on each side of the spread that highlighted features unexpected in a hybrid.

The iAd

This cutie took advantage of pretty much every piece of technology available at the time. When you held up your phone, it used the gyroscope to give you a full view of the interior as if you were sitting in the car. Move the phone left - you'd look out of the driver's window, move it up - you'd see the moon-roof, turn 180-degrees around - you'd peep the back seat where babies are made.